Alfa Romeo

The Alfa Romeo voice is dramatic, daring, and desirable. The vehicles fuse high-speed performance and racing heritage with Italian passion and design to form the most exhilarating, seductive silhouettes on the road. The confidence ingrained in the Alfa Romeo brand fuels the automaker's presence on social media, web, and every activation/stunt. Shaping that tone and spirit that powers Alfa has been my privilege for the larger part of 5 years.

 

 

As a part of the social & site team, I was responsible for:

Monthly Social Posts, Conceptualizing Strategic 360 Campaigns, Holiday Content, Long-Form Videos, TV Spots, PR Stunts, Event Coverage, and Influencer Collabs.