FIAT

In my time working with FIAT, I played a small part in contributing to their broader advertising success. Though my focus was primarily on social media and content ideation, I supported key initiatives across influencer partnerships and seasonal social campaigns, all led by a talented team of creatives and copywriters.

FIAT X Bvlgari

FIAT has teamed up with Bvlgari for a special-edition iteration of its all-new electric 500 supermini. Bvlgari painted the Fiat 500 in the iconic house shade of “Imperial Saffron,” which is achieved by using special gold dust that comes from the brand’s production site in Valenza. The limited-edition car, created through collective efforts was auctioned, and all proceeds were donated.

FIAT X Kartell

A FIAT 500e customized by Kartell was sold at nine times its usual price at Art Basel in Miami. FIAT and Kartell came together for a new challenge in design to safeguard the environment. Kartell's special project for the Fiat 500, together with two other standout names, Bulgari and Armani, forms part of an awareness campaign aiming to improve the planet with better consumer habits.